All projects

egsha

A small computer-carpet-trading business, and the client behind several small, hands-on e-commerce engagements built around it over the years — an automated ad-price optimizer, a first short-lived iPhone resale venture, and later a cross-border clothing resale store sourcing inventory from the Chinese marketplace Poizon.

Built together with

Georgiy SinokhchyanFounder, egsha

Georgiy is egsha — a good friend whose string of small e-commerce ventures over the years gave a space to build things end-to-end, from a pricing algorithm to a full cross-border storefront.

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Work

E-Commerce Ad Bidder + Repricer

egsha03/2023 – 04/2023
Client's ad spend later moved off-marketplace; tool was retired.
€52K/yr
Ad savings

On the marketplace, sellers pay per view — bid too high and a $100 product loses money before it's even shown 10 times; bid too low and it barely gets seen at all. The right price weighs stock levels, the marketplace's mandatory ad program, and historical performance. Automating it saved the client €52,000/year versus manual management. A repricer module rounds it out: once the mandatory ad program period ends, it resets the price back to what it was beforehand, preserving full net profit instead of letting it leak into marketplace loyalty points.

Try the bidding logic

Drag the slider to set a price-per-view bid for a $100 product, and see how it plays out over 100 views.

Drag the slider to change your bid.
Bluetooth Speaker
$199.00$2.20/view
Smart Watch
$129.00$1.50/view
Action Camera
$259.00$0.90/view
Your product
$100.00$0.75/view
Power Bank
$79.00$0.55/view
Wireless Earbuds
$49.00$0.30/view
$100.00
Product price
$0.75
Bid per view
$75.00
Cost for 100 views
$25.00
Margin left after 100 views
Healthy range — priced to be seen without burning the budget.

Work

FlyBoots — Cross-Border Resale Store

egsha01/2023 – 02/2023
3 weeks
Delivery

A classic cross-border resale play: bought in China through Poizon, shipped across the border, margin coming from the price delta between markets. 3 weeks, 3–4 people full-time, to hit the client's launch date — a direct test of front-end skills retained from a 6-month backend internship at OZON. They held up.


Work

iPhone Repair & Resale

egsha01/2018 – 03/2018
Small resale venture, wound down after a bad parts order.
3
Units sold

Bought broken phones off Avito, repaired them with parts from the radio market, and resold them — 3 units sold before a bad parts order from China ended the venture at a loss. It stopped making sense fast, too, as phones became harder to disassemble and original boards impossible to source.

Keep exploring